i.Feature
Aug 14, 02:04 PM
...if you're selling soap.
Imagine the following. You're Apple's ad agency, and you've been hired by the Reds, the local sports team. A few miles away is the home of the Blues, and in your town, the Reds make up the team affiliation of about 80% of the population, with the Blues making up the other 20%. There's a degree of rivalry between the teams.
The Reds want more people coming to their stadiums. They need increased revenue ticket sales. The only people to attract now are the Blues. The Blues obviously like your sport, otherwise they wouldn't have chosen a team in the first place, but they're not willing to consider, as yet, seeing Red team games. How do you attract Blue supporters?
If you're Apple's ad agency, your ad goes something like:
Blue: "I'm a blue player"
Red: "And I'm a red player"
Blue: "Duh. I can kick this ball, duh, look" (*kicks at ball several times, finally actually hitting it the 7th time*)
Red: *smugly bounces a ball on knee* "Red scored the highest last season, and we're consistantly the best team"
Blue: "Hey! Hey, watch this" *attempts to balance ball on nose, ball consistantly rolling off and away. Blue chases after ball*
Red: *Kicks ball up, bounces on knee, headbutts it, and catches it with one hand behind him* "We have some really skilled players"
(Ad continues ad-nausium. By which I mean it's an ad that makes you nauseous.)
Now, another approach might be to run an ad that consists of a bunch of shots from your stadium. You show some pretty good playing, stuff people will find impressive and will have wished they saw. You show the Reds most often, but, hey, there are two teams in every game. In other words, instead of taking sides based upon the team, you show people that if they come to your stadium, they're going to have a good time. They're going to see some impressive playmanship. Even if it's not their team, there's reason for them to want to go and see the next game.
Which type of ad would sway you? Which type of ad would get you to go to a stadium owned by your team's rival?
The current "I'm a Mac" series doesn't work because it appeals to fanboism, but in doing so, it also ends up being fanboism's victim. It doesn't appeal to PC owners, it just cements existing Mac user's sense of superiority. Except me. I cringe every time I see them.
I disagree totally. People buy superiority. Thats what a good portion of the population wants. Thats why peop;le buy designer clothes. Thats why people buy fancy cars. Thats why people buy expensive jewelery. Thats why people stay at 5 star hotels. People want to feel like they are better than everyone else or they've made better choices.
Not everyone of course. But there are alot.
Imagine the following. You're Apple's ad agency, and you've been hired by the Reds, the local sports team. A few miles away is the home of the Blues, and in your town, the Reds make up the team affiliation of about 80% of the population, with the Blues making up the other 20%. There's a degree of rivalry between the teams.
The Reds want more people coming to their stadiums. They need increased revenue ticket sales. The only people to attract now are the Blues. The Blues obviously like your sport, otherwise they wouldn't have chosen a team in the first place, but they're not willing to consider, as yet, seeing Red team games. How do you attract Blue supporters?
If you're Apple's ad agency, your ad goes something like:
Blue: "I'm a blue player"
Red: "And I'm a red player"
Blue: "Duh. I can kick this ball, duh, look" (*kicks at ball several times, finally actually hitting it the 7th time*)
Red: *smugly bounces a ball on knee* "Red scored the highest last season, and we're consistantly the best team"
Blue: "Hey! Hey, watch this" *attempts to balance ball on nose, ball consistantly rolling off and away. Blue chases after ball*
Red: *Kicks ball up, bounces on knee, headbutts it, and catches it with one hand behind him* "We have some really skilled players"
(Ad continues ad-nausium. By which I mean it's an ad that makes you nauseous.)
Now, another approach might be to run an ad that consists of a bunch of shots from your stadium. You show some pretty good playing, stuff people will find impressive and will have wished they saw. You show the Reds most often, but, hey, there are two teams in every game. In other words, instead of taking sides based upon the team, you show people that if they come to your stadium, they're going to have a good time. They're going to see some impressive playmanship. Even if it's not their team, there's reason for them to want to go and see the next game.
Which type of ad would sway you? Which type of ad would get you to go to a stadium owned by your team's rival?
The current "I'm a Mac" series doesn't work because it appeals to fanboism, but in doing so, it also ends up being fanboism's victim. It doesn't appeal to PC owners, it just cements existing Mac user's sense of superiority. Except me. I cringe every time I see them.
I disagree totally. People buy superiority. Thats what a good portion of the population wants. Thats why peop;le buy designer clothes. Thats why people buy fancy cars. Thats why people buy expensive jewelery. Thats why people stay at 5 star hotels. People want to feel like they are better than everyone else or they've made better choices.
Not everyone of course. But there are alot.
Chrispy
Jun 5, 04:37 PM
Thanks this is awesome little widget. Thanks for taking time to make it. :)
Hey I just downloaded the widget for Tiger and it just comes up Blink and says Overclockers Australia :confused: Am I doing something wrong? I have the team name entered in correctly in the back.
Hey I just downloaded the widget for Tiger and it just comes up Blink and says Overclockers Australia :confused: Am I doing something wrong? I have the team name entered in correctly in the back.
MacRy
Mar 17, 02:15 AM
�6/gallon here in he UK, or �1.32/L :mad:
miles01110
Mar 24, 10:06 AM
The U.S. Military has been using Apple Computers for years. I know for a fact they were crucial in the development of RFID tracking used in logistics. They were also more difficult to hack into and required less IT support to maintain them in the field.
I was more referring to mobile devices, but you're right. They're still not anywhere near as widespread as Windows machines (at least in the branches I interact with), but I guess that's the case pretty much everywhere.
I was more referring to mobile devices, but you're right. They're still not anywhere near as widespread as Windows machines (at least in the branches I interact with), but I guess that's the case pretty much everywhere.
more...
Thunderhawks
Apr 5, 08:14 PM
I was praying that the headline was "Apple to Introduce new dock connector."
The current dock connector SUCKS. It's way too hard to plug into, especially on the iPad 2, with it's tapered edge. It feels flimsy and I dread plugging anything into it for fear of breakage/bending of the pins.
I was really hoping that Apple would redesign it using MagSafe as their inspiration.
Agreed flimsy AND the cable connection always breaks at the plug parts where the cable meets the plastic.
I wish they had options to connect the cable on the sides as well as bottom.
also teh screened on "front" printing disappears after a while.
So, I scratch a box around the sign. That way I can "feel" the right side in the dark.
Apple should mold that into the plug..
The current dock connector SUCKS. It's way too hard to plug into, especially on the iPad 2, with it's tapered edge. It feels flimsy and I dread plugging anything into it for fear of breakage/bending of the pins.
I was really hoping that Apple would redesign it using MagSafe as their inspiration.
Agreed flimsy AND the cable connection always breaks at the plug parts where the cable meets the plastic.
I wish they had options to connect the cable on the sides as well as bottom.
also teh screened on "front" printing disappears after a while.
So, I scratch a box around the sign. That way I can "feel" the right side in the dark.
Apple should mold that into the plug..
Icculus
Mar 11, 11:54 AM
That's awesome! I can't even talk my husband into waiting for me until 3:30.
Yeah my parents kick ass, I think I will pass on returning them (still in the 40 year return policy.) My dad is there cause he is buying one, but my mom really doesn't want to be there...I am just trying to finish up some work at the house before heading out there...will take my dads ipad1 w/iphone 4 tethering to do some work while there....cannot wait to get my chick-fil-a for lunch.
Yeah my parents kick ass, I think I will pass on returning them (still in the 40 year return policy.) My dad is there cause he is buying one, but my mom really doesn't want to be there...I am just trying to finish up some work at the house before heading out there...will take my dads ipad1 w/iphone 4 tethering to do some work while there....cannot wait to get my chick-fil-a for lunch.
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skunk
Mar 15, 08:11 PM
Except that he cannot spell 'here'.The hallucinations are obviously auditory.
Spanky Deluxe
Oct 26, 10:03 AM
Second in line here at the moment, the queues building slowly. Feeling just a *tad* geeky!
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Bibulous
Apr 2, 02:26 PM
If you have been using a computer for the last 20 years, there is no question that Word currently is the way to go, it seems to be perfected.
The future for Pages is much brighter then for Word, bit of a learning curve, but looking forward to Pages 2 (and Apple getting another $79)
The future for Pages is much brighter then for Word, bit of a learning curve, but looking forward to Pages 2 (and Apple getting another $79)
roadbloc
May 5, 10:19 AM
Its funny how all the macs are turned off and all the windows PCs are one :)
I think it's to hide how good OS X is. ;)
To be honest, this is a smart move from Microsoft. If there is one thing I cannot stand about Apple, it is the silly prices they charge. The Apple Tax is stupid.
I think it's to hide how good OS X is. ;)
To be honest, this is a smart move from Microsoft. If there is one thing I cannot stand about Apple, it is the silly prices they charge. The Apple Tax is stupid.
more...
Zombie Acorn
May 4, 10:03 AM
I've learned a great deal about Canada's election system the last three months. I for one am happy Harper won the majority. Also for any Americans hearing the word conservative and cringing with thoughts of Sarah palin floating in your head the parties are a bit different up here. There really isn't as much of the polar opposites like you see from dems/reps. In fact I would consider most parties center to center left.
CaoCao
Apr 9, 01:34 AM
So what about pap smears, cancer detection, HPV detection, STD testing and immunization, sex education, and all the other things that don't have to do with popping out units that the GOP will also be killing?
Maybe we should also tell women that in the name of personal responsibility, they need to learn how to detect cervical cancer their own damn self. Maybe we should also tell a guy with Chlamydia that he should buy a chemistry set and invent his own damn cure.
Other organizations do that stuff also. The majority of Planned Parenthood's business is abortions.
PS don't Planned Parenthood's origins
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-OyRrDi9dXf5Gk3dwTNDKBskSPRIE66aQMbUApJ_-zgvLEvjNNvVQE-FQfRuSzVqR89IlakWNBq8gx-YZYlsXSxFtyKu5JywihS6mmiQRWI7RC3qEOB2yr6oj56nEy_CgSqYzpJX32FN3/s400/sanger_kkk.jpg
Maybe we should also tell women that in the name of personal responsibility, they need to learn how to detect cervical cancer their own damn self. Maybe we should also tell a guy with Chlamydia that he should buy a chemistry set and invent his own damn cure.
Other organizations do that stuff also. The majority of Planned Parenthood's business is abortions.
PS don't Planned Parenthood's origins
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-OyRrDi9dXf5Gk3dwTNDKBskSPRIE66aQMbUApJ_-zgvLEvjNNvVQE-FQfRuSzVqR89IlakWNBq8gx-YZYlsXSxFtyKu5JywihS6mmiQRWI7RC3qEOB2yr6oj56nEy_CgSqYzpJX32FN3/s400/sanger_kkk.jpg
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MacRumorUser
Jul 24, 03:05 AM
^ nice but too expensive.
100-150 euro more for it is a lot. Retailers are already throwing deals together such as free game, or at least cheaper game plus extra controllers.
I got the new machine with extra black controller, Pure & Lego Batman + newly released ToyStory 3 free.
100-150 euro more for it is a lot. Retailers are already throwing deals together such as free game, or at least cheaper game plus extra controllers.
I got the new machine with extra black controller, Pure & Lego Batman + newly released ToyStory 3 free.
Cinch
Nov 14, 12:59 PM
What will the future of air travel holds?
1. Boomless supersonic jet (NYC to LAX in 2.5 hours).
2. inexpensive jetblue/southwest flight in continent, price point $200 round trip, todays money of course
3. weight/bag restriction to increase fuel economy-saving us money
4. packing sardines even tighter allowing more seats (I hope this will not come to pass).
5. computer/machine pilot (yes, they can handle landing and take-off)--eliminating overpaid pilots and terrorism too
6. no food service (don't worry no one will starve to death, we are in a middle of a obesity epidemic for god sake)- saving weight and money
7. reduce flight attendance by at least 50% (no food see above), and add a "useful" security guard to control rowdy passenger - saving us money
If you can't reduce the weight of a LCD or OLED or whatever screen, don't add it to every seats. I think the future is clear and it looks like it will diverge into two paths. 1) basic travel that allows people to do it more frequently or 2) travel in comfort and pay more thus less frequent travel. I'm not talking about first class travel here.
Think about it, wouldn't you want to travel anywhere in the US more frequently say 7+ times a year, or 1 or 2 times a year and have all the amenities (meal, iPod, movies and overpaid pilots)?
Tune in your fear and imagine the possibility with me:D
Cinch
1. Boomless supersonic jet (NYC to LAX in 2.5 hours).
2. inexpensive jetblue/southwest flight in continent, price point $200 round trip, todays money of course
3. weight/bag restriction to increase fuel economy-saving us money
4. packing sardines even tighter allowing more seats (I hope this will not come to pass).
5. computer/machine pilot (yes, they can handle landing and take-off)--eliminating overpaid pilots and terrorism too
6. no food service (don't worry no one will starve to death, we are in a middle of a obesity epidemic for god sake)- saving weight and money
7. reduce flight attendance by at least 50% (no food see above), and add a "useful" security guard to control rowdy passenger - saving us money
If you can't reduce the weight of a LCD or OLED or whatever screen, don't add it to every seats. I think the future is clear and it looks like it will diverge into two paths. 1) basic travel that allows people to do it more frequently or 2) travel in comfort and pay more thus less frequent travel. I'm not talking about first class travel here.
Think about it, wouldn't you want to travel anywhere in the US more frequently say 7+ times a year, or 1 or 2 times a year and have all the amenities (meal, iPod, movies and overpaid pilots)?
Tune in your fear and imagine the possibility with me:D
Cinch
more...
stridemat
Jan 6, 03:27 PM
Facebook under settings
Settings / Facebook / Push Notifications
thanks for the help! I feel very stupid now!:o
Settings / Facebook / Push Notifications
thanks for the help! I feel very stupid now!:o
CTYankee
Aug 19, 10:51 AM
oh, great. Just the thing aliens will use to find out where I am and abduct me again. Yeah, sure I had to opt in, but do you know how hard it is to say no to location features?! I mean seriously, don't they realize all the bad ways people, er 'others', can use technology like this.
If they get me again I'm
If they get me again I'm
more...
rph105
Oct 25, 01:25 AM
Yezzir Im Going To Be There For 6pm Sharp With My Gorgeous Gurl, Hoping To Scoop Leopard For Both Of Us
chickenninja
Apr 6, 10:07 AM
its real, trust me ;)
pianojoe
Oct 9, 04:39 PM
Of course they are less expensive. No packaging, no media, no store space, no shipping required.
They should be less expensive.
I don't understand what this fuzz is about! I buy a DVD, I watch it, say, 10 times. (Some criminally inclined people would even rip it, shame!) If I don't want it any more, I'll resell it for maybe half the price on Eballs.
I can't resell the downloaded version. The resale value of the purchased media drops to $0 the moment I buy it. That means, it should be half the price of a DVD. But wait... No packaging, no physical media, (in a way) no retail profit margin...
The download should be one third the price of the DVD. That's fair!
They should be less expensive.
I don't understand what this fuzz is about! I buy a DVD, I watch it, say, 10 times. (Some criminally inclined people would even rip it, shame!) If I don't want it any more, I'll resell it for maybe half the price on Eballs.
I can't resell the downloaded version. The resale value of the purchased media drops to $0 the moment I buy it. That means, it should be half the price of a DVD. But wait... No packaging, no physical media, (in a way) no retail profit margin...
The download should be one third the price of the DVD. That's fair!
Atothendrew24
Mar 13, 01:09 PM
I had a problem here in Arizona where there is no daylight savings time. I have the my AT&T iPhone set to auto set date and time and it was a hour ahead.
ex. My alarm went off at 10:30 when it was actually 9:30.
ex. My alarm went off at 10:30 when it was actually 9:30.
chrmjenkins
Apr 4, 11:19 AM
I agree that you're taxing the wrong thing. If you tax mileage rather than gas, you're not encouraging higher fuel economy the same way a gas tax would. The ones who burn more fuel should brunt the burden. It's a lot easier to get a more fuel efficient vehicle than it is to make your necessary commute shorter.
jessica.
Sep 24, 05:21 PM
I'd get
http://shinza.com/product_info.php?products_id=45
http://shinza.com/product_info.php?products_id=45
rtheb
Apr 26, 03:24 PM
Did you try removing and re-pairing the (bluetooth) Magic Mouse in System Preferences?
You will probably have to use a USB mouse to get to System Preferences until the Magic Mouse is again paired to the iMac Bluetooth.
You will probably have to use a USB mouse to get to System Preferences until the Magic Mouse is again paired to the iMac Bluetooth.
HexMonkey
May 31, 05:04 AM
Overly-general guidelines based on the number of articles is poor structure, if it gets vastly overcrowded then new subcategories should be used very sparingly, but without subsubcategories, a user won't have to click through more than 3 times to get to the article they want from the Guides page, Top Category>Subcategory>Article, and potentially most of the time, two, Top Category>Article, or they'll just search it out which is the most likely, but that doesn't mean a decent hierarchy should be given up since it allows the user to just browse articles of interest.
I don't think the number of clicks is the best metric here. If there are hundreds of articles in a category, it takes a long time to skim through the list of them. If you can spend a few extra seconds narrowing down what you're looking for, it can be much faster to find something.
I don't think the number of clicks is the best metric here. If there are hundreds of articles in a category, it takes a long time to skim through the list of them. If you can spend a few extra seconds narrowing down what you're looking for, it can be much faster to find something.
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